BUILDING COMMUNITY AWARENESS AROUND PATIENT-CENTERED CARE
Life Dental Group
As a dentist-owned Dental Service Organization in Mississippi and Alabama, Life Dental Group partners with community dentists to take on the business and administrative responsibilities, freeing dentists to focus on patient care.
The company partners with existing practices as well as actively recruiting young dentists, helping them build successful practices in their area. Training in best practices and advanced techniques is central to how the company invests in its own people.
MESSAGING
STRATEGY
PHOTOGRAPHY
VIDEO
COMMERCIALS
GRAPHIC DESIGN
E-NEWSLETTER
MEDIA RELATIONS
Life Dental needed to give dentists a fuller picture of what the company was about, and how partnering with Life Dental would benefit their lives and work.
Partnering with Red Window empowered Life Dental to refine its message and translate it into visuals that could show, not just tell. The company replaced generic stock photography with custom images that convey warmth and showcase its flagship facility.
As it continues to add practices in new communities, Life Dental is building a cohesive culture with the aid of companywide e-newsletters. Co-founder Mike Huggins, DMD, and his team work with Red Window to share company news and updates each quarter.
As part of its partnership with Life Dental, Red Window has produced video commercials to support new and existing practices. The team also captures video interviews of dentists sharing their own stories, enabling the company to convey its brand and message through the authentic words of its own people
Photo: Joe Worthem
“Red Window’s work for Life Dental Group has enabled us to share our story with the our audience in a much more robust way.”