We now offer podcast production
Our Newest Service Offers Deep, Authentic Connection For Brand-Building
Clients of Red Window Communications can now create their own branded podcasts as a way to connect directly with the audiences that matter most to their business or mission.
Right Track Medical Group’s new podcast, “South of Fine,” gives clinicians and others a candid platform for conversations about mental health in the South.
Starting with “South of Fine,” produced for outpatient mental-health provider Right Track Medical Group, the agency now offers podcast production as a service option. Clients whose goals are a match for podcasts can use them alongside other branded channels like blogs, videos and social media to grow their audience and engagement.
“In a way, podcasts are like magazines; they allow you to reach hyper-niche markets,” said Rhes Low, Director of Strategy at Red Window. “Podcasts can be an efficient way to meet your audience where they are, by producing content tailored to their unique interests. Depending on a client’s goals, this can be a better fit than spending resources on less-targeted tactics.”
Director of Strategy Rhes Low leads Red Window’s podcast program.
Low, who leads Red Window’s podcast program, launched his own podcast prior to joining Red Window earlier this year. “The Brave Dutch,” a 13-episode series, follows the story of Low’s grandfather, Lt. John Low Jr., who was shot down over occupied Holland as a U.S. airman during World War II and spent 11 months evading capture through the Dutch Underground. The series earned 4.9 stars on Apple Podcasts with more than 5,000 listens.
At Red Window, Low is producer and host for the podcast “South of Fine” by Right Track Medical Group. The first episode debuted June 3, and new episodes publish twice monthly. The Red Window team’s work for the show includes guest scheduling, scripting, topic research, sound editing, graphic design and promotion. The show’s per-episode listener rate reached the top 50 percent of podcasts worldwide within the first 30 days, and with related social media and public relations efforts stretching the show’s impact beyond only listeners.
“There’s something completely authentic about this medium...”
Billy Young, CEO of Right Track Medical Group, initially conceived of the podcast concept as a way to engage college students and other young adults on the topic of mental health.
“These days, you can’t just rely on traditional marketing and public relations to get your message across,” Young said. “People have the power to choose how they want to connect and learn. It’s always our goal to find innovative ways of meeting them where they are, so we can deliver resources and let them know mental-health needs are both real and treatable.”
Right Track Medical Group has a dual mission to establish quality, swift-access outpatient mental-health clinics, and to confront the stigma surrounding mental healthcare in the South, where access to care is often fragmented.
Through its podcast, listeners can hear directly from its medical director and clinicians on topics like “Stress, Anxiety and Our Kids” and “Coping Mechanisms 101.” Upcoming episodes feature guests including a campus minister, a university health-center physician, and others who bring unique perspectives on mental health topics in the South.
Compared to other dimensions of a communications programs, such as blog posts and social media, podcasts offer the ability to connect with an audience on a more personal level.
“There’s something completely authentic about this medium,” Low said. “When a guest is passionate about a topic or when we’re engaging in banter, there’s an immediacy to that experience for the listener. Your audience can tell that your message is genuine. It’s a big step towards building the trust and brand loyalty that is often a goal for our clients.”
At the same time, a podcast would rarely serve the goals of a business or nonprofit on its own.
“Podcasts function best as part of a broader communications program,” Low said. “You want to have a quality website, consistent social media communications, and a built-out strategy that ensures people find you in online searches. As part of an ecosystem like that, podcasting can bring long-term benefits for your brand.”
Subscribe to “South of Fine” at platforms including Apple Podcasts, Google Podcasts, and IHeartRadio.
To learn more about Red Window Communications or to inquire about our podcast-production services, contact Low at 662.801.9599 or email info@redwindowcommunications.com.
