Webinar kicks off chamber's recovery series
Essential strategies for digital marketing was the subject of an April 23 webinar by Lucy Schultze, founder and principal at Red Window Communications.
Lucy Schultze leads a webinar on digital communications for local business leaders, as part of Operation Restoration: A LOU Leads Recovery Series.
The talk was geared for local business leaders for whom the COVID-19 crisis has sharpened the need for digital outreach. It was the first in a new series from the Oxford-Layette County Chamber of Commerce: “Operation Restoration: A LOU Leads Recovery Series.”
“This series will be focused on ways for our Chamber members and the Oxford-Lafayette County business community to learn from experts in the area, on strategies to help them recover economically and revive their business on the other side of this COVID-19 crisis,” said Pam Swain, senior vice president of the Oxford-Lafayette County Chamber of Commerce. “Our businesses are hurting right now, and we want to give them hope and support so that they can see the recovery of their business and this community on the horizon.”
Schultze’s half-hour talk built upon observations about how COVID-19 is accelerating changes in marketing communications in ways that will continue once the crisis has passed. She also shared actionable strategies for local business leaders who want to better establish their digital footprint using websites, search marketing and social media.
“Business leaders know these are cost-effective tools they need to make use of today — but you gain a profoundly different perspective when digital interaction is all we have,” said Schultze, a former community journalist who founded Red Window in 2017.
“None of us has ever seen a situation like this, and our team certainly doesn’t have all the answers for economic recovery after COVID-19,” she said. “What we do have is a lot of experience building digital communications for clients. Sharing what we’ve learned is something our team can do to help right now.”
To request a link to view the webinar, contact contact Director of Strategy Rhes Low.
The webinar from Red Window builds upon content the agency produced for Big Bad Business, a live-event series for entrepreneurs that has currently shifted to online outreach. It is a collaboration between the Yoknapatawpha Arts Council and the Oxford-Lafayette County Economic Development Foundation.
Wayne Andrews, executive director of the Yoknapatawpha Arts Council, hopes participants will come away from the new webinars with actionable tools to help their businesses grow.
“A crisis like the one we are all facing now is a challenge for all businesses, regardless of their scale,” Andrews said. “We hope that tapping into resources like Red Window will help our business community sustain and emerge stronger in the future.”
View resources for the Oxford-Lafayette County Chamber of Commerce and Economic Development Foundation: https://oxfordms.com/
Learn more about the Big Bad Business series: https://www.facebook.com/BigBadBusinessSeries/
