Red Window expands at Insight Park
Agency adds Creative Lab, full-time videographer
Red Window Communications, a public relations and marketing agency, has expanded its presence at the University of Mississippi’s research park.
In January, Red Window added a new 520-square-foot Creative Lab to its suite at the university’s Innovation Hub at Insight Park.
The new Creative Lab adapts what was originally designed as a science lab for research-and-development startups.
The expansion comes as the agency marks the fifth anniversary of its founding and welcomes its first full-time videographer.
“Insight Park has been an inspiring space for our team to work day-to-day and also to collaborate with our clients,” said Lucy Schultze, founder and CEO of Red Window. “Having a new space dedicated to our creative team gives us the opportunity to continue growing our staff and capabilities.”
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Red Window is among several private companies with offices at Insight Park, where the proximity to campus helps facilitate internship programs and research collaborations.
The agency’s creative capabilities include website design, graphic design, photography and videography. The team integrates those visual skillsets alongside writing, strategy and data analysis as part of multifaceted communication programs and campaigns for clients.
MEMPHIS-BASED VIDEOGRAPHER
Justin Elliott Thompson
Video storytelling has been a growing area of the agency’s work even before this month’s arrival of its first full-time video content producer, Justin Elliott Thompson.
An active part of the filmmaking community in Memphis, Tenn., Thompson brings 22 years of experience to his role at Red Window. He most recently served as a contract editor for the award-winning video production company Running Pony.
Thompson previously spent nearly a decade as director of film and video production at Crosstown Concourse. There, he covered the transformation of the former Sears building in downtown Memphis into a vibrant mixed use development that is home to restaurants, retail shops, medical institutions and apartments.
His work included producing short documentaries that told the story of the people and programs at Crosstown Arts.
“Throughout my career in videography, some of my favorite projects have been short documentaries because of the opportunities they gave me to connect with people,” Thompson said. “I’m excited to continue using video as a storytelling tool for clients at Red Window.”
MARKETING + STORYTELLING VIDEOS
Red Window produces commercials for television and streaming platforms, as well as interview-style videos that let clients showcase their expertise to grow their audience. The agency also partners with clients on videos that showcase company culture as a way to bolster recruiting.
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“Authentic, people-centered stories are the ones that resonate with audiences,” Schultze said. “Justin is adept at telling those types of stories in video, and he creates a great experience for both colleagues and clients in the process.”
Thompson will be working with clients locally in North Mississippi and West Tennessee, and regionally across the Southeast. His arrival means more access to video as a powerful medium to grow clients’ brands and drive action. According to current research by Wyzowl, 89% of people say watching a video has convinced them to buy a product or service.
“The intersection of nuanced storytelling and solid results is where we live as an agency,” said Rhes Low, director of strategy. “It’s exciting for us to expand our capabilities in this way at our five-year anniversary.”
Red Window was founded by Schultze, a former journalist, in 2018. The team uses story and strategy to build brands and drive action. The agency partners with clients across the Southeast in a broad range of industries, including healthcare, law, nonprofit, construction, real estate, education and the arts.
