Pinnacle Awards recognize Red Window’s growth

Founder Lucy Schultze named a finalist for 2024 accolade for marketing and community engagement

The growth and regional reach of Red Window Communications is gaining notice.

Founder Lucy Schultze has been selected as a statewide finalist for Sales and Marketing Professionals’ 2024 Mississippi Pinnacle Awards, which honor excellence, professionalism, and outstanding achievement in sales, marketing, and community engagement and showcase the highest level of public relations talent in the state.

Schultze, the founder and CEO of Red Window Communications, an integrated strategic communications and PR agency, will be honored at an awards gala to take place at Lake Terrace Convention Center on April 9 in Hattiesburg, Miss.

“This is an honor for Red Window Communications and is a testament to how Mississippi communities are eager to encourage and support businesses,” Schultze said. “This recognition also owes much to our team-building at Red Window over the last six years. Red Window has become a versatile, multidisciplinary team of both established and emerging communications professionals.”

Red Window’s work spans a broad range of client sectors throughout the Southeast, including nonprofits, associations, research centers and institutes, healthcare, holding companies, tourism, construction and professional firms. The agency has a full-time team of 10 based in Oxford, Memphis and Nashville.

“This is an honor for Red Window Communications and is a testament to how Mississippi communities are eager to encourage and support businesses.”

— Lucy Schultze

Before starting Red Window, Schultze was an award-winning journalist and a former instructor of writing for integrated marketing communications with the University of Mississippi School of Journalism. She has been a contributing writer for Medical News Papers in markets including Mississippi, Memphis, Tampa, Fla., and Raleigh-Durham, N.C. After 13 years as a community journalist, she spent five years as communications coordinator for Oxford Treatment Center, a 100-bed inpatient facility for substance use disorders and co-occurring mental health disorders.

“I believe that the skills integral to quality journalism have helped immensely in growing the scope and reach of Red Window,” Schultze said. “Fundamentally, we use the same approach —asking, listening and putting ourselves in the audience’s shoes — as we partner with clients in new industries and new communities.”

Listening has also been central to Schultze’s internal philosophy in building out the team and company at Red Window.

In addition to her role as CEO, Schultze leads Red Window’s partnership with the Community Foundation for Mississippi. Funded by the W.K. Kellogg Foundation and the Microsoft Democracy Forward initiative, her role currently focuses on working with communities and media outlets around the principles of constructive journalism.